Patek Philippe Nautilus with a blue dial Rolex Oyster Perpetual standing over water Rose gold Patek Philippe Nautilus Audemars Piguet Royal Oak

Four maisons

THE VALUEOF TIME.

Patek Philippe ·Rolex ·Audemars Piguet ·Richard Mille

Four ways of answeringwhat a watch is worth.

Discover the Story →

The question

Is it the movement?

The design?

The history?

The rarity?

Or the story it carries?

Perhaps, it's all of them.

Craft

PRECISION YOU CAN SEE.

Patek Philippe finishes it by hand. Rolex holds it to a standard. Audemars Piguet builds it as architecture. Richard Mille engineers it.

True craftsmanship lives in the details.
Patek Philippe movement engraved Patek Philippe Genève
Movement

Heritage

Generations of watchmaking have shaped the identity of Patek Philippe.

  1. 1839

    Geneva

    The manufacture is founded in Geneva, and the name begins its life in watchmaking.

  2. 1845

    Keyless winding

    Adrien Philippe’s keyless winding enters the story of the house, and changes how a watch is wound.

  3. 1932

    Calatrava

    The Stern family takes stewardship. Reference 96, the Calatrava, reduces the dress watch to a circle.

  4. Today

    Still independent

    A family-owned manufacture, still making its watches by hand in Geneva.

Alongside

Three other houses, the same question, a different hand.

  1. The Vallée de Joux, where Audemars Piguet was founded
    Le Brassus

    Audemars Piguet

    1875

    Le Brassus

    Jules Louis Audemars and Edward Auguste Piguet found the house in the Vallée de Joux. In 1972, Gérald Genta’s Royal Oak sets an octagon, and eight screws, on the wrist.

  2. Rolex Day-Date watches
    Day-Date

    Rolex

    1905

    A standard

    Hans Wilsdorf begins the house in London. The name Rolex follows, the Oyster case seals it, and in 1956 the Day-Date makes reliability a public face.

  3. A Richard Mille tonneau with an openworked movement
    The tonneau

    Richard Mille

    2001

    The tonneau

    Richard Mille founds the maison. The tonneau, the openworked movement, and materials drawn from racing become its language.

A round gold watch whose dial is four quadrants: moonphase enamel, a champagne date ring, a blue tapisserie panel, and an openworked movement

Heritage · Precision · Audacity · Innovation

THE VALUE OF TIME.

Four distinct philosophies. Four iconic masterpieces.
One perpetual pursuit of what makes a timepiece priceless.

Explore the Visions →

Design

Four ways of making time.

Patek Philippe

The Art of Heritage

Classic elegance, and traditions carried forward since 1839.

Rolex

The Art of Precision

Uncompromising reliability, and a strength that became iconic.

Audemars Piguet

The Art of Audacity

Architectural mastery, and the Royal Oak legacy since 1972.

Richard Mille

The Art of Innovation

Racing-inspired materials, and high-tech watchmaking.

Rarity

NOT EVERYTHING IS MADE FOR EVERYONE.

Exclusivity is not simply about owning something rare. It's about owning something made with extraordinary care.

Patek Philippe keeps that care in the hand. Rolex keeps it in a standard. Audemars Piguet keeps it in a form. Richard Mille keeps it in the material, and in how few are made.

LESS COMMON.MORE DISTINCTIVE.

Collection

The collection.

Why this watch?

Why this watch?

VALUE IS MORE THAN A NUMBER.

Four maisons

A WATCH FOR YOUR TIME. A STORY FOR THE NEXT GENERATION.

YOUR TIME. YOUR STORY. YOUR LEGACY.

The maisons

This page is an independent presentation and is not affiliated with or endorsed by Patek Philippe, Rolex, Audemars Piguet, or Richard Mille. For official information, please visit the maisons’ own websites.

Photographs via Wikimedia Commons, CC BY-SA: Terragio67; Elgin watch, public domain; EMore98; watch-school; Christian David; Kevin Sweeney; Y.Leclercq.

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